SEO

Search Engine Optimization

Search engine optimization or SEO is the methodology for preparing a web page to be found when a keyword or keyword phrase is entered for a search. Search engine optimization is the process that will make your website search engine friendly and is the first step in website promotion.

Search Engine Optimization

Search engines ranking or position websites based on two factors:

1. Is your site relevant to the search words? (Optimized)
2. Is your site important? (Many links back to your website from other websites)

Only when you address both of these are you guaranteed of making an impact. Your degree of success depends on how hard you try and how many other people you’re competing against and how hard they’re trying. This is the process that we follow at Webwise.

Search engine optimization process:

• Understanding your marketing plan, products / services, competition, etc. prior to the start of any work.
• Choosing the right keywords or phrases that describe your product or service.
• Using these keywords and phrases with the right prominence and frequency throughout the text. Having the right amount of text to satisfy the search engines.
• Placing these keywords in Title tag and other META tags, and alt tags with the right prominence and frequency in the HTML code.
• The analysis of the HTML code and the debugging for errors that many sites have.
• Creating links from other relevant websites to yours to improve your link popularity and therefore improving of your ranking with many of the search engines

Estimates are that only 2-5% of the websites today have been optimized. With the growing number of websites being added by businesses and individuals, the only way to stay visible in the World Wide Web is SEO. Optimization helps your site to obtain top rankings.

Website optimization is not cheap, it requires many hours of analysis and investigation by experts. But the results can be astounding. Your website visibility can increase dramatically, saving you a lot of money that you would constantly need to spend on advertising otherwise.

Remember SEO is not using trickery to fool the search engines. It is not using spamming techniques that will only improve your chances of being dropped from search results altogether. It does not involve the use of “throwaway” domains or “shadow” domains. Such tricks will cause you to be dropped completely and at best only work for a short time.